Your guiding light to a brand that feels right, from the inside out
The North Star Brand is a whole brand experience for
expert founders who deliver premium services
Congrats! you’re succeeding, not failing
But even if outgrowing your brand is a good thing, it doesn’t make it any less frustrating.
When your business is bigger than your strategy, visuals, and messaging, it’s very obvious to you – and unfortunately your potential clients – that your brand doesn’t match your value.
You’re stuck at a revenue ceiling (and profit margin) that doesn’t reflect your full worth.
You’re hesitating to raise prices because your brand doesn’t justify the premium.
When someone encounters your brand in the wild, they don’t immediately resonate with the quality you offer.
You’re avoiding visibility because things feel scattered, and you’re not sure what direction to go anymore.
It’s not that your business isn’t working… It’s your brand hasn’t kept up.
Strategy looks good
on you
For years, we’ve seen brilliant people get stuck. Not because they lacked talent, but because they were piecing their brand together, bit by bit.
Design here. Copy there. Strategy who?
You shouldn’t have to choose between pretty and functional.
And you shouldn’t have to carry the load on your own.
The North Star Brand was created from a desire to give service providers a better option: A whole brand system to carry your vision from day one to done, wrapped in an experience that’s collaborative instead of chaotic.
We made this offer to take the weight off your shoulders… And to give your brand the same premium experience you bring to your clients.
When I first came to The North Star, I couldn’t articulate what I wanted, but I did know how I wanted people to feel. When I read the strategy they created for my business, I had no words… It was perfect.
When I first came to The North Star, I couldn’t articulate what I wanted, but I did know how I wanted people to feel. When I read the strategy they created for my business, I had no words… It was perfect.
When I first came to The North Star, I couldn’t articulate what I wanted, but I did know how I wanted people to feel. When I read the strategy they created for my business, I had no words… It was perfect.
The direction your
brand is missing.
You need a brand that meets you at the level you work at…and that can carry you beyond where you are now. A brand that looks good, of course. But more importantly, one that’s able to:
Scale and Grow
Sustainably
Work Hard to Attract
Aligned Clients
Support Premium
Pricing
The North Star Brand is your compass through deep strategy and precise execution. Shaping research, messaging, design, development, and every element in between around what makes your business exceptional.
who is North Star?
or on twitter, but that doesn’t have quite the same ring to it, does it?
The two of us met in what feels like a different galaxy, called Twitter, many moons ago. And it must have been fated by the stars. Because what followed was a wonderful client/provider relationship, collaborative opportunities, and the cozy kind of friendship you wish for everyone to have. After one of those many collaborations, it became clear this was an offer more service providers needed.
So, The North Star Brand was born to a couple of true Northern girls.
We sweat the small stuff with our clients because they never stay ‘clients’ for long. They become people whose brands we care deeply about.
Too strategic just
to be beautiful
too beautiful just to be strategic
The North Star Brand exists in the rare overlap between high-level brand strategy and high-touch execution.
We build your entire brand ecosystem from personality and visuals, to voice, messaging, copy, design, and launch.
Unlike agencies that farm your project out to a rotating list of whichever freelancer is available, you work directly with us, the founders: A conversion copywriter and brand designer who both specialize in strategy and are fully invested in a successful outcome for you.
High Level Strategy
High Touch Execution
Your fully built
North Star Brand
Get clear on who you’re here for and how to stand out to them
Before we build anything, we create clarity.
This phase is about deeply understanding your audience, your landscape, and the opportunity your brand is uniquely positioned to claim.
We look at who’s already looking for you, how competitors are showing up, and where your message can cut through with precision and confidence.
Phase 1 sets the foundation for:
Define how your brand shows up
in the world
Once clarity is in place, we shape the identity behind it.
This is where your brand becomes recognizable, cohesive, and unmistakably yours.
We define your voice, personality, and positioning so your messaging stops feeling scattered and starts working together, naturally and consistently.
Phase 2 brings alignment to:
Turn strategy into tangible elements people can see, feel, and trust
Here’s where everything comes to life.
We layer in real client insight, visual expression, and a digital experience that reflects your value and builds trust at every touchpoint.
Your brand won’t just look good. It will feel grounded, credible, intentional, and undeniably reflective of your value.
Phase 3 brings together:
A guided framework from beginning to end
You don’t need to manage countless different vendors, chase timelines, or hold everything together.
We guide everything end to end, keeping things clear, organized, and moving forward.
This phase really happens throughout the entire experience, ensuring your brand launches smoothly and confidently, with personalized support and hands-on care.
Phase 4 ensures:
Put your new brand ecosystem to work with a doable plan
This bonus phase bridges the gap between having a strong brand and actually showing up with it.
Consistently and confidently.
Using the strategy, research, and messaging we’ve already completed, we map out a one-quarter content playbook designed to make content creation feel easier, more intentional, and more effective.
The Bonus Phase includes:
The constellation of impact
our clients care most about
what happens when your brand is guided by its true North Star?
Because your brand reflects your actual value Because your messaging is clear, confident, and converts for you
Because you’re proud of how your business looks and sounds Let’s map out the investment
3 payments of $8530/month use
2-HOUR STRATEGY CALL WITH YOUR 2 EXPERTS
$500 value
BRAND ALIGNMENT SESSION + IN-DEPTH BRAND STRATEGY CREATION
VOICE OF CUSTOMER INTERVIEWS + TESTIMONIAL MINING
MESSAGING STRATEGY + BRAND VOICE GUIDELINES
VOICE OF CUSTOMER INTERVIEWS + TESTIMONIAL MINING
FULL-COVERAGE BRAND DESIGN
FOUNDATIONAL SEO STRATEGY
CONVERSION COPYWRITING
$6,000 value
LAUNCH SUPPORT
$1,100 value
Your total $25,600*
Save $6,100*
And this investment doesn’t even include your BONUS one-quarter content playbook, defined content pillars, and documentation that supports future content marketing grounded in your brand goals!
How much further could you go if your brand reflected your true value?
You’ve grown… but your brand hasn’t grown with you. You’re hesitating to raise your prices. You’re second-guessing your voice, your message, your content. You’re holding back because your brand doesn’t support moving forward with confidence. Not because you aren’t absolutely amazing at what you do. But because the outside doesn’t match the inside. You’ve officially gone as far as you can with this version of your brand.
It’s time for a brand that actually supports the direction you’re going instead of just where you’ve been.
There’s a reason The North Star Brand experience feels different
it was built that way
Big Box Agency
The North Star Brand
Communication
Strategy
Execution
Experience
Results
You’re allowed to want more than a brand that “works fine.” You deserve a brand that works for you!
Beautiful brands Backed by depth
Apply to work with us so we can invite you for a chat to see if we’re destined to work together!
Get a full customized proposal detialing wher eyou think you'll find your Ture North.
If we're a fit, we'll book your 2-hour strategy call and point your compass in the right direction.
Brand once.
Benefit forever.
We know this is a big decision, and you may have even been burned before. Maybe you hired someone who disappeared mid-project, or you ended up with a beautiful website that didn’t make you feel any less lost. That’s not this. You won’t be handed off to a rotating team of faceless freelancers. And you won’t be left to chase updates. You’ll work directly with us – the founders, experts, and strategic partners who are fully invested in your brand, your business, and your success.
We don’t just want you to have a brand that looks good in the end. We want you to feel good about how it’s being built every step of the way.
Branding that takes you
from visible chosen
but just in case you’re still wondering how this works…
We can promise that’s never gonna happen!
You’re working directly with us – two founders who will communicate, manage, and execute your project from start to finish.
So yeah. You’re stuck with us once we get going.
This is a completely valid concern. Sadly, we’ve probably all been there at some point. We’d hate to be the people who didn’t get it, which is why we start with deep research, strategic discovery, and maybe even some light cosmic alignment (no, really, ask us about it 😉).
Our goal is to understand your business inside and out before we create anything.
That said, no one knows your business like you do, which is why we’re all about collaboration and partnership. We don’t get to tell you how to run your business.
Your input is essential to create a brand you love that represents you and works for you!
This is the best part:
When we’re done (in ~12 weeks, depending on what we discover during the strategy phase), you walk away with a fully developed brand ecosystem:
Voice, messaging, brand identity, visuals, website copy, website design, and a system that works flawlessly together.
Bonus: You’ll also leave with clarity, confidence, and the tools you need to keep growing and creating (without having to redo this all again in a year)!
You’re busy. Probably busier than you want to be because your brand’s not working 100% correctly, so you haven’t raised your rates in a hot minute, and you’re juggling more clients than you ideally want to be.
Thankfully, you don’t have to manage anything.
We fully lead the process.
And though we do encourage collaboration (after all, this brand is yours), we keep the experience clear and easy to follow on your end, without the overwhelm or anxiety you might have experienced from projects like this in the past.
Let’s not sugarcoat it: It is.
And we treat it that way.
We’re also business owners, first and foremost, so we know what it feels like to turn your hard-earned cash over to someone else no matter how valuable you know the investment is.
That’s why we offer payment plans (with lots of flexibility, by the way, so feel free to chat with us about it), and every piece of your brand is strategically designed to perform and be completely worth it in the end.
Oh yes, we talk a lot about how this isn’t just “pretty branding,” so we can see why this question comes up.
The obvious answer is “Of course, your brand will still be beautiful!”
The more in-depth answer (we’re all about depth) is that we build brands that scale…not just sparkle.
We love a little razzle-dazzle as much as the next guy (or gal), but let’s be real – the razzle-dazzle isn’t what convinces your most deliciously aligned clients they’ve just got-to-have-what-you-sell-right-now-and-can’t-wait-a-moment-longer!
So while your brand will undoubtedly be gorgeous, it will also be strategically aligned and built to convert. Which is the whole reason you’re here, right?
You certainly could. And you probably already have at some point, haven’t you?
But way too many clients have come to us after investing in design or copy because they were missing a key element:
Strategic alignment.
Without it, you end up spending more time (and money) on a disjointed brand, filling in the gaps yourself, and trying to force a cohesive outcome when you’d have more luck herding cats or something else equally less stressful than juggling multiple vendors who can’t get on the same page.
The difference with The North Star Brand is that integration is baked into the process.
Your strategy, voice, visuals, copy, and website are all shaped by the same experts, sharing and collaborating directly with you on one vision. You don’t have to patch it together after the fact.
In short, we built this offer to eliminate the chaos so you can simply invest in clarity, cohesion, and results.
We work with service-based businesses across industries, including creative services, coaching and consulting, health and wellness, education, photography, hospitality, and more.
If you’re an established founder who needs brand direction, alignment, and conversion-focused messaging, The North Star Brand was created for you.
We love this question because we can’t wait to work with you, either!
That said, we take on a limited number of projects throughout the year to keep the experience as collaborative and high-touch as possible.
If you’re ready to find your True North, the next best step is to apply and see if the timing aligns!
What goes here?
When I first came to The North Star, I couldn’t articulate what I wanted, but I did know how I wanted people to feel. When I read the strategy they created for my business, I had no words… It was perfect.
When I first came to The North Star, I couldn’t articulate what I wanted, but I did know how I wanted people to feel. When I read the strategy they created for my business, I had no words… It was perfect.
When I first came to The North Star, I couldn’t articulate what I wanted, but I did know how I wanted people to feel. When I read the strategy they created for my business, I had no words… It was perfect.
Finally a brand worthy of
where your business is going
A fully engineered brand ecosystem that reflects the value of your work and supports premium pricing
Clear messaging that stops over-explaining and starts converting
A website that sells while you sleep, play, or finally take the time off you deserve
Permission to fully show up and own those CEO vibes youʼve been hiding for way too long
You’ve done far too much work to second-guess your brand. Let’s take you from insecure to undeniably iconic in 12 weeks.
conversion copywriter + messaging strategist
co-founder of the North Star brand
Hi! I’m Elle (the one from Edmonton, Alberta), and I’ve been helping founders clarify and bring their message to life through my copywriting studio, since 2020.
What started as conversion copywriting quickly evolved into deeper strategic partnerships. The kind where I wasn’t just writing copy, but helping shape the entire brand experience from the inside out. Eventually, I found myself blending brand strategy, voice development, messaging, and positioning for established business owners ready to scale with intention.
When Courtney and I teamed up, The North Star Brand felt less like a new direction and more like the natural next step. As someone who grew up under the northern sky, Polaris has always meant something to me:n Reliable, constant, quietly powerful, and a little bit magical.
I want our clients to feel that same sense of support, guidance, and a little bit like anything is possible!
brand strategist + designer
co-founder of the North Star brand
Hi! I’m Courtney (the one from Brainerd Lakes, Minnesota), and I’ve been building thoughtful, conversion-focused brands for over 8 years through my boutique design studio. What began as a one-woman design shop quickly grew into a full-service creative studio trusted by founders who wanted more than a beautiful brand…they wanted a brand that worked.
Over the years, I found myself naturally stepping into the bigger picture, guiding clients through positioning, story, structure, and strategy. Not just visuals.When Elle and I teamed up on this, it felt like the missing piece of something bigger we were both already doing. The North Star Brand brings all of that together.
As a Minnesotan through and through, the idea of true north — of clear direction and steady guidance — is something I deeply relate to. I want our clients to feel like they’re fully supported, confident in their presence, and excited about what comes next!